Annabel Cheng is currently the Chief of Staff for the President and Managing Director of SAP South East Asia, where they support strategic direction and execution while collaborating with stakeholders across functions and regions. Previously, Annabel held various roles in communications and marketing at Autodesk and Ogilvy & Mather, among others. They graduated from the National University of Singapore with a Bachelor of Arts in Communications & New Media and hold a diploma in Marketing from Temasek Polytechnic. Annabel continues to enhance their skills through ongoing education at Cannes Lions School.
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