• SAP

Ash Hayhurst

Digital Transformation Advisor

Ash Hayhurst is a skilled professional with extensive experience in digital transformation and sales leadership. Currently serving as a Digital Transformation Advisor at SAP since February 2025, Ash previously managed global sales development teams at Opticks and bsport solution. Ash has a strong background in developing successful sales strategies and client readiness assessments, particularly during tenure at Teleperformance, where the focus was on onboarding high-value clients. With earlier roles at prominent companies such as HP and Fujitsu, along with a Bachelor's degree in Music from The University of Manchester, Ash combines technical expertise with leadership and training capabilities in various sales and service environments.

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