Bella Chou

Bella (Chun Pei) Chou is an accomplished professional in AI strategy and ecosystem go-to-market initiatives, currently serving as Partner Ecosystem Success for the Middle East and Eastern Europe at SAP. With prior experience as Xbox Asia Channel Partner Marketing Lead at Microsoft and a Senior Marketing Specialist at Intel, Bella has a strong background in driving corporate AI transformation and regional marketing strategies. Bella holds an MBA from INSEAD and dual bachelor's degrees in Business Administration and Economics from National Chengchi University, complemented by international exchange studies in Germany and summer programs in Austria. Their career began with roles at Acer and Infineon Technologies, showcasing a diverse skill set across multiple leading tech firms.