Bina Goleminova

Bina Goleminova has over 15 years of experience at SAP, where roles have included Global Customer Engagement Advisory and Global Franchise for Customer Success, focusing on customer success management and strategic operations. Key contributions at SAP include developing a uniform cloud customer engagement framework, launching customer success roles, and creating essential content and tools to support account teams in customer transformation journeys. Prior to SAP, Goleminova gained experience at Magton Inc. in general management and at Nikmar as a Sales Manager, building customer relationships and managing inventory. Goleminova holds an MBA from Drexel University and a BA in Business Administration with a focus on Political Science and International Relations from the American University in Bulgaria.