Brian Rice

Brian Rice is an accomplished marketing professional with extensive experience at SAP since February 2010, currently serving as VP of Channel Optimization, where responsibilities include enhancing omnichannel analytics and A/B testing to drive performance. Previous roles at SAP encompassed VP of Digital Experiences, Head of Web Optimization, and Head of Web Strategy, focusing on digital property strategy, web performance best practices, and demand generation strategies. Brian also co-founded Business 2 Community, a leading marketing blog, and held various strategic marketing positions at companies like GREENandSAVE LLC and Unreal Marketing. Academic credentials include an MBA in Marketing from Saint Joseph's University and a BS in Marketing from Cabrini University.