Carlos Martin is a Business Architect and Innovation Lead currently engaged with SAP CX EMEA, specializing in customer experience and solution engineering. They previously held roles at Comarch, where they led pre-sales and go-to-market strategies across multiple countries, and at Monitise plc, focusing on digital commerce solutions. Carlos has also served as a guest speaker at Escuela Superior de Diseño de Madrid, sharing insights on loyalty and proximity marketing. They earned a BSc and MSc in Computer Science and IT Engineering from Universidad Pontificia de Salamanca and completed an advanced programme in Customer Experience Management at ICEMD.
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