Carolina Petersen is a creative strategist and visual storyteller currently serving as the Head of Design Office at SAP Nordic and Baltic. With nearly a decade of experience, Carolina has honed a talent for crafting compelling brand narratives and aesthetic identities, particularly in leading design teams and collaborating with diverse stakeholders. Previously, Carolina contributed to SAP's presales and customer innovation teams, producing impactful customer-facing materials and enhancing brand strategies. Carolina holds a master's degree in Art Direction from ESdesign Escuela Superior de Diseño de Barcelona, completed in 2023.
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