Erica Clark-Mitchell

Erica Clark-Mitchell serves as the Vice President of Global Brand and Awareness Marketing at SAP since April 2006, where responsibilities include promoting awareness, consideration, and demand for SAP's evolving product portfolio, as well as overseeing global advertising strategies and campaigns. Prior to this role, Clark-Mitchell held positions such as Senior Director of Digital Marketing at SAP, where strategic digital marketing initiatives were developed and executed to support business growth and strengthen the brand. Earlier experience includes working as a Management Supervisor at Y&R Brands, increasing brand awareness for Microsoft and AT&T, and as Director of Account Services at Polo Ralph Lauren, where assistance was provided in creating an in-house creative agency. Clark-Mitchell's career began at OgilvyOne as a Management Supervisor, focusing on global CRM strategies for SAP. Educational background includes a Bachelor of Science in Communications from St. John's University and an Associate of Science in Massage Therapy from the Swedish Institute.