Eunice Park

Eunice Park is a Director of Brand Architecture, Naming, and Taxonomy at SAP, bringing over 15 years of experience in naming and verbal branding. They have previously held key positions at notable companies such as Google, Wells Fargo, and Lippincott, where they have guided naming processes and developed strategic brand architectures for various industries. Eunice has collaborated with prominent clients like Microsoft and AT&T, and managed large-scale naming projects that enhance brand positioning and messaging. They currently pursue a B.A. in English and Anthropology at Amherst College.