Nelly Pfluger

Nelly Pfluger is an experienced marketing professional currently serving as Marketing Lead for SAP Business Technology Platform & Digital Supply Chain in Switzerland since March 2020. Nelly has developed and executed end-to-end marketing strategies, focusing on customer lifetime value, pipeline building, and value creation across multiple roles within SAP. Prior to this, Nelly contributed to Agile Processes & Transformation at Oyster Lab by Alpiq, and held various marketing and sponsorship leadership positions, including Head of Sponsorship & Team Lead Marketing for ARIS, where Nelly organized marketing teams and managed sponsorship agreements. Nelly holds a Master of Science in Business Administration with a major in Marketing and a Bachelor of Science in Business Administration from ZHAW School of Management and Law, complemented by a background in design and fashion through education at GBMS and Modeco.