Robert L. Ferguson

Robert L. Ferguson 付峻岭 is an experienced professional currently serving as the Senior Director of Corporate Brand and Creative at SAP since April 2022. Prior to this role, Ferguson worked at Lippincott as a Senior Associate from September 2018 to April 2022 and held multiple positions at catalyst s+f, including Vice President of Brand Strategy and Director of Strategy, from July 2014 to September 2018. Ferguson's career also includes experience as a Communications and Marketing Coordinator for ChinaSF, a public/private economic development initiative, and a Marketing Strategy Consultant for HVS during an MBA program. Additional roles include Sales Manager at Meltwater Group and Senior Account Executive at Ruder Finn. Ferguson holds an MBA from the University of San Francisco School of Management and a B.A. in History from the University of Colorado Boulder, with previous studies at Peking University.