Sara Pflanz

Sara Pflanz is an accomplished marketing professional with extensive experience in global paid media management. Currently serving as the Head of Global Paid Media Account Management at SAP, they lead a diverse team responsible for executing comprehensive paid media campaigns worldwide. Previously, Sara worked in various roles at SAP, where they developed and implemented successful digital marketing strategies, and they also held positions at R+V Versicherung and ABT Mediengruppe. In addition to their corporate roles, Sara is an instructor for the integration seminar in digital marketing at Duale Hochschule Baden-Württemberg. They earned a Bachelor of Arts from DHBW Mannheim and a Master of Arts in Marketing and Communication from FOM Hochschule für Oekonomie & Management.