Sofia Lamrhari

Sofia Hodzic Lamrhari is a seasoned professional with extensive experience in solution sales, account management, and business development across various sectors. Currently serving as a Senior Solution Sales Executive at SAP Concur since April 2021, Sofia focuses on travel and expense management solutions. Prior experience includes roles as a Commercial Manager at Klarna, an Enterprise Account Executive at SAP for financial services, and sales positions at Salesforce, where skills in customer engagement and business analysis were honed. An entrepreneurial spirit led to the founding of Team Fit Fam, a women's workout line, and early professional experience included financial assistance and project management roles within various organizations. Sofia holds a Bachelor of Science in Economics and Politics from Stockholm University and has furthered education in similar fields at London Metropolitan University.