Ursa Mihajlovic

Ursa Mihajlovic serves as the Head of Global Industry Events & Experiences Strategy at SAP since July 2023. Prior to this role, Ursa held the position of Global Director Industry Marketing at SAP Customer Experience, focusing on the Consumer Products Industry from August 2017 to July 2023. Ursa's extensive experience at SAP began in 2008 as the Strategic Industry Marketing Lead for Central and Eastern Europe, followed by various marketing management roles, including Marketing Manager for the Telecommunications Industry and Marketing Lead for SAP FORUM Events in the region. Previous experience includes a Marketing Manager position at BenQ Mobile and a Marketing Manager role at Siemens. Ursa began a professional career as a Sales and Marketing Specialist at Pepita d.o.o. and completed an internship at Mdv International. Ursa holds a degree in Public Policy Analysis from the University of Ljubljana, where studies commenced in 1996.