Vanessa Barlow

Vanessa Barlow has extensive experience in marketing strategy and communications, with a career spanning multiple industries and roles. Notable positions include Marketing Strategy and Communications Manager on a freelance basis for a cloud hosting company, Campaign Manager at Touchstone Group Plc. focusing on demand generation for ERP software, and several key roles at SAP, including Customer Acquisition Marketing Manager and Financial Services Marketing Manager, where strategic initiatives drove customer awareness and engagement in various financial sectors. Additional experience includes market management at Cisco, where Vanessa developed marketing plans for mid-market segments, alongside foundational roles in sales and marketing coordination in Mexico. An academic background includes a Bachelor of Science in International Business and French from Aston University and a distinction in Strategic Marketing from the Chartered Institute of Marketing's Professional Postgraduate Diploma program.