Weili Xu

Weili Xu is an accomplished professional with extensive experience in strategic business development and marketing. Currently serving as Director, GTM & Strategy at SAP since 2021, Weili focuses on strategic programs, demand generation, and market intelligence. Previously, Weili was Head of Marketing at ThreatBook, leading initiatives in threat intelligence and security solutions. As Director of Marketing at CDK Global, Weili oversaw the transition from on-premises to cloud solutions, enhancing product offerings and customer engagement. Additional roles include Sr. Manager of Strategic Planning at NetApp and Manager of Global Expansion and Product Marketing at VMware. Weili’s academic credentials include two MBA degrees in Marketing, Finance, and Strategy from the University of North Carolina at Chapel Hill and China Europe International Business School, along with a Master's degree on Venture Capital and Entrepreneurship from Tel Aviv University.