Anat Nuhomovich

Senior Director Of Marcom And Brand At Sapiens at Sapiens

Anat Nuhomovich has extensive experience in marketing and sales operations. They started their career at Paradigm Geophysical in 1998, where they worked as a Corporate Sales - Sales Operations Analyst, managing the sales pipeline and handling customer data.

In 2000, Anat joined Amdocs and held various roles in the global marketing and sales departments. As a Global Marketing - Marketing Programs Manager, they facilitated the creation and execution of multichannel marketing campaigns and monitored campaign measurement. They also initiated and utilized a wide range of digital and physical marketing tools and tactics.

Anat then transitioned to sales operations at Amdocs, serving as a Global Sales - Sales Operations Manager, where they provided business support to sales and created sales kits. They also managed Account Planning sessions to support selling efforts.

After that, Anat became the Global Sales - Customer Reference Program Manager, driving opportunities for promotion and leveraging customer success assets. They also managed reference request fulfillment and tracked reference activities and outcomes.

Anat's next role at Amdocs was as the Global Sales - Leads Generation Program Manager. In this position, they established and implemented the company's leads management program and managed the process of leads collection and qualification globally.

Anat also worked as a Global Sales - Sales Operations Officer at Amdocs, overseeing the sales funnel, optimizing sales processes, and collaborating with sales leadership to develop organizational goals.

In 2014, Anat moved to Cognyte, where they worked as a Senior Marketing Manager and later as a Marketing Director - Global Conferences & Events. In these roles, Anat managed the company's strategic global conferences and events program, including large and small events. They also oversaw the production of creative and innovative marketing tools for each event.

Most recently, Anat joined Sapiens in 2023 as the Senior Director of Marcom and Brand, leading the marketing communications and brand strategy for the company.

Anat Nuhomovich holds a Master's degree in Public Administration, with a specialization in Budget & Control, from Tel Aviv University. Anat also obtained a Bachelor's degree in English Literature and Political Science from The Hebrew University of Jerusalem. In addition, Anat completed a Directors Course at Bar-Ilan University and holds a Diploma in Events Management & Production from The Open University of Israel.

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  • Senior Director Of Marcom And Brand At Sapiens

    November, 2023 - present

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