Michael Bates

Michael Bates is a seasoned professional in national account management with extensive experience in diverse sectors, including dairy, beverages, and consumer goods. Currently serving as a Senior National Account Manager at Saputo Inc. since April 2023, Michael oversees significant accounts like ASDA and has a proven track record in P&L management, strategic planning, and cross-functional collaboration. Previous roles include managing national accounts for Aldi and Iceland at Budweiser Brewing Group, where responsibilities encompassed substantial P&L oversight and the execution of joint business plans. Michael's career began at Procter & Gamble and included positions in sales consultancy and event operations, complemented by a Bachelor of Science in Sport Events Management from Sheffield Hallam University.