Saro Cider
Tracy Sanford is a seasoned professional with extensive experience in entrepreneurship, finance, and consulting. As a Co-Founder of Saro Cider since September 2018 and Sidecar Cider since January 2017, Tracy focuses on crafting flavorful ciders. Prior roles include serving as CFO of Of Troy, where a women's clothing line was established in New York City, and providing consulting services at the University of Virginia for software integration. Tracy began a career in marketing as an analyst at Value America and previously worked as an auditor at Arthur Andersen, managing diverse audit engagements. Tracy holds an MBA in Strategic Management from the University of Nebraska-Lincoln and a Bachelor of Commerce in Accounting from DePaul University.
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Saro Cider
Our founding cider maker, Matt, began crafting cider in 2011 shortly after being diagnosed with celiac. For those who can eat bread, this meant an end to his illustrious beer-drinking career. Fast forward 5 years and he convinced his wife to do a business out of it. If you get her alone she’ll quietly share that this was likely a mid-life crisis. Nonetheless, Saro Cider was born. We often get asked about the name. First, how to pronounce it. It rhymes with “arrow.” Then, “From whence it came?” We named our cidery after the SAmpson-ROth British passenger plane that was the first to land on water. It took to air, land, and sea. We were impressed with the plane’s versatility, just like cider can be (versatile, not the landing on water part). And there you have it. We’ve built our cidery on the idea of travel & exploration because it’s fun to take a vacation and adventurous to try new things.