Sebastian Friedman

Sebastian Friedman has an extensive work experience in the sales and marketing field. Sebastian is currently working as a Sales Director at Sartori Company since 2023. Prior to this, they held various roles at Hormel Foods from 2012 to 2023, including Senior National Category Sales Manager, National Category Sales Manager for SKIPPY Brand, and National Category Sales Manager for Hormel Chili. During their time at Hormel Foods, Sebastian managed a significant portfolio, integrated sales for the Planters & Corn Nuts brand, and led successful sales strategies for the Skippy brand, achieving significant growth during the COVID-19 pandemic.

Before joining Hormel Foods, Sebastian worked as a Marketing Brand Manager at a Joint Venture of Hormel Foods and Herdez del Fuerte, where they managed major regional Mexican food brands. Sebastian also served as a Brand Manager at Hormel Foods, where they exceeded margin goals, developed brand strategies, and managed a $150 million HORMEL DELI portfolio.

Sebastian's earlier experiences include roles as a Business Manager and Business Analyst at Daymon, where they managed private brand suppliers and worked directly with buyers and directors. Sebastian also gained experience as a Marketing Intern at Fabri-Kal. Overall, Sebastian Friedman has demonstrated strong leadership and strategic skills throughout their career in the sales and marketing industry.

Sebastian Friedman completed their Bachelor's degree in Food & CPG Marketing from the Western Michigan University - Haworth College of Business, where they studied from 2003 to 2007. In addition to their degree, Sebastian also obtained additional certifications. In April 2019, they completed the "Unconscious Bias" certification from Lynda.com. Sebastian also holds the certification of "Certified Professional Strategic Advisor" from the Category Management Association, which they obtained in August 2012.