Eric Helmer

Eric Helmer is a seasoned marketing and solutions architecture professional with extensive experience across various industries. Currently serving as Principal Solutions Architect for Customer Intelligence at SAS since May 2015, Eric delivers and optimizes marketing solutions. Prior to this, Eric held significant roles at T-Mobile, including Sr. Manager of Marketing Campaign Design and Execution, where leadership of a 30-person CRM team focused on customer marketing strategies. Eric also led multiple teams in campaign analysis, providing actionable insights for CRM initiatives. Additional experience includes serving as VP of Business Intelligence at Bag Borrow or Steal and Global Director of Direct Marketing at Getty Images, where Eric implemented measurement frameworks for marketing ROI. With a career starting at Eddie Bauer, Eric accumulated 14 years of experience in various marketing and IT roles. Eric holds a BA in Business with a concentration in Information Management from the UW Foster School of Business.