Erin McCarthy

Erin McCarthy is a seasoned marketing and analytics professional with extensive experience in product marketing, customer intelligence, and strategic consulting across various industries. Currently serving as a Senior Product Marketing Manager at SAS since August 2015, Erin drives marketing strategy and thought leadership for the launch of SAS Viya Workbench. Prior experience includes roles as Director of Customer Analytics at SourceLink, where advanced analytics and client relations were key focus areas, and Senior Solutions Architect at SAS, providing expert guidance to C-level executives. Additional experience spans managing statistical services at The Vermont Country Store, leading market research at Bank of America, and consulting on marketing strategies at USAA. Erin holds an MBA from Webster University and has been influential in branding and strategic initiatives across multiple sectors.