Katrina Wakefield

Katrina Wakefield is an experienced marketing professional with a focus on the public sector, currently serving as Campaign Manager in the Public Sector Global Campaign Centre at SAS since April 2009. Throughout the career, Katrina has held various marketing roles, including AI, analytics, and public sector marketing lead at SAS, where responsibility included planning and delivering demand generation programs while coordinating with key stakeholders. Previous positions include Head of Group Marketing at OLM and Market Development Manager at Micro Focus, along with roles at BEA Systems, Primavera Systems, Gartner, Lucent Technologies, and Telewest. Katrina holds a CIM Diploma, earned between September 1994 and June 1997.