Max Ardigò

Max Ardigò is a seasoned professional with extensive experience in customer experience solutions across multiple sectors, including retail, telecommunications, and financial services. Currently serving as a Global Retail, Telco & Financial Services CX solution advisor at SAS since October 2021, Max has previously held senior advisory roles and leadership positions at MediaWorld, IBM, and various agencies. Max's expertise includes strategic planning, digital transformation, CRM, and AI-driven marketing solutions, with a strong focus on omnichannel engagement and delivering successful business outcomes. Educated in communication design and maritime commercial disciplines, Max has a robust background in interactive design and has driven significant growth and innovation within leading organizations.