Rafi Ahmed

Chief Financial Officer at sass & bide Pty Ltd

Rafi Ahmed is a seasoned financial executive currently serving as Chief Financial Officer for MARCS and David Lawrence, where significant contributions have been made to the success of the Sass & Bide, Marcs, and David Lawrence fashion labels since June 2021. With a strong background in financial planning, forecasting, and analysis, Rafi has demonstrated expertise in driving revenue growth and profitability. Prior roles include Group Finance Manager at SunRice, where oversight of financial operations for Australian rice operations was key, and a managerial position in Assurance at PwC, specializing in compliance areas such as IFRS and Sarbanes-Oxley. Rafi's educational background includes a Graduate Diploma of Chartered Accounting from Chartered Accountants Australia and New Zealand and a Bachelor of Business in Accounting and Finance from the University of Technology Sydney.

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