Sassafras Marketing
Tug McTighe is an accomplished creative professional with extensive experience in the marketing and advertising industry. Currently serving as VP and Executive Creative Director at Sassafras Marketing since August 2023, Tug has a rich background that includes previous roles as Executive Creative Director at Merkle Experience & Commerce and DEG Digital, as well as VP and Executive Creative Director at Callahan Creek. With a foundation in copywriting from earlier positions at Sullivan Higdon & Sink, Barkley, NKH & W, and Weyforth-Haas Marketing, Tug has developed expertise across a diverse client portfolio, including notable brands such as Elanco, Sprint, UMB Bank, and Captain D's Seafood. Tug holds a B.A. in Journalism with a focus on Advertising from Drake University.
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Sassafras Marketing
Every product, promotion, brand, and customer relationship has a compelling story. We are the "StoryDesigners" that do not solely tell the story, but "Design the Story". We are creative people who skillfully combine strategic design with the art of storytelling. We StoryDesign through 5 lines of service Business Pitches: We help you grab the attention of your audience and design your story to sell your idea. Branding: We create visual identity systems to launch a new look and feel for your brand. Marketing Activations: We activate your consumer programs to increase sales and loyalty towards your brand. Campaigns: We implement a multitude of touchpoints with your audience. Stewardship: We steward your value through StoryDesign to you internal and external audiences Reach out today and let us Design your Story. www.sassafrasmarketing.com