Megan French-Ritsch

Megan French-Ritsch is an accomplished marketing and brand professional with extensive experience in strategic roles across several high-profile organizations. Currently serving as Executive Director of Strategic Marketing & Brand for the Public Investment Fund's tourism giga-projects, Megan previously held leadership positions at Diriyah Gate Development Authority, NEOM, Expo 2020 Dubai, Miral, Emirates, Queensland Rail, Royal Flying Doctor Service of Australia, BMW Group Australia, and Jaguar Land Rover Australia. With a diverse educational background that includes a Doctor of Philosophy in Travel and Tourism and various diplomas and degrees from esteemed institutions like the University of Oxford and Harvard University, Megan is recognized for expertise in marketing performance, brand management, and destination development.