Saudi Arabia's Public Investment Fund
Tazeen Syed currently serves as Vice President of Value Creation and Synergy at Public Investment Fund since February 2024. Previously, Tazeen held positions such as Digital Partnerships Lead for UEFA Club Competitions at TEAM Marketing AG and Senior Marketing Manager at the National Basketball Association, where key achievements included engaging Gen Z audiences and enhancing partnership value. Additional experience includes consulting for Manchester City Football Club, serving as Media Manager at IMG, and working as Digital Insights Analyst for the International Cricket Council during major events like the Cricket World Cup. Tazeen has a strong background in digital marketing, strategy development, and brand positioning across prominent sports organizations, with notable success in elevating team engagement and sponsor relations. Educational qualifications include a PG Diploma in Marketing Management from Welingkar Institute of Management and a Bachelor's degree in Advertising from K.C College.
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