Bayan Almutawa is an experienced executive in analytics and insights, currently serving as the Analytics & Insights Executive Director at the Saudi Tourism Authority since June 2021. Prior to this, Bayan held the position of Executive Director of Customer Centricity at the Saudi Authority for Intellectual Property from April 2019 to June 2021, and served as Director of Analytics for a Confidential Government entity from February 2018 to March 2019. Additionally, Riyad Bank benefited from Bayan’s expertise in customer insight and analytics from June 2017 to February 2018. Earlier experience includes a role as Management Consulting Manager at Accenture, focusing on health and public services, and serving as IT Manager in the PMO department for the Ministry of National Guard Health Affairs from March 2010 to April 2014. Educational qualifications include a Bachelor of Science in Information Technology from King Saud University and a Master of Science in Software Engineering from Queen Mary, University of London.