Charlie Ballard

Charlie Ballard serves as the Executive Director of Tourism Performance Insights & Analytics at the Saudi Tourism Authority, focusing on developing a dynamic insights and analytics platform to boost the tourism sector in Saudi Arabia. Prior to this role, Ballard was the Program Manager for Measurement & Growth Initiatives at Meta, where notable achievements included managing a program that increased revenue by an estimated $65 million through pilot initiatives and launching the educational "MarSciTV" series for advertisers. As Co-Founder and CEO of Relevancy Analytics, Ballard provided consulting on marketing analytics, and previously held leadership roles at Tripadvisor and BT, enhancing strategies and analytics to drive revenue growth. Ballard's educational background includes an MBA in International Business Strategy & Marketing from Esade and a double major in Economics and Psychology from Georgetown University.