Khalid Khan possesses extensive experience in leadership roles across various high-profile organizations within the GCC market. Currently serving as Executive Director for GCC Markets at the Saudi Tourism Authority, Khalid has previously held senior positions at Unilever, where responsibilities included KSA & Bahrain Customer Development and leading New Revenue Streams. Khalid's background also includes significant roles at Nestlé, focusing on regional modern trade and sales development in confectionery, as well as experience at Procter & Gamble in market strategy and planning for hair care. Khalid's varied expertise across customer development and account management highlights a strong track record in driving growth and innovation in the consumer goods sector.