Maha Alshehry is a seasoned professional in the fields of digital products and transformation, currently serving as Digital Products Senior Manager at the Saudi Tourism Authority. Previously, Maha held roles as Digital Transformation Product Manager and Senior Business Analyst at Elm Company, as well as Business Analyst and Business Technology Developer at Riyad Bank. Educational qualifications include a Master of Business Administration with a focus on Leadership and Innovation from Edinburgh Napier University (2020-2023) and a Bachelor of Computer Science from King AbdulAziz University (2007-2012).