Anand Dorairaj

Anand Dorairaj has a diverse work experience spanning multiple companies and roles. Anand started their career at Exeter Group, a startup that developed ERP solutions for universities and colleges in the USA. Anand quickly rose through the ranks, becoming a Technical Lead and Project Lead within two years. Notable projects during this time included developing an Asset Management system for Tulane University and designing a framework for migrating Financial Grants data for the University of Chicago.

Anand then joined Mindtree as a Business Analyst in their Knowledge Management Group before moving on to adidas as a Digital Marketing Consultant. At Mindtree, they later worked as a Digital Innovation Consultant and Senior Consultant, specializing in digital marketing.

Anand then joined FrieslandCampina as a CRM and Digital Business Consultant, where they helped craft a 2-year CRM and outbound marketing roadmap to enhance consumer engagement. Anand also proposed a global vs. regional digital engagement platform using Mindtree's digital marketing framework.

Anand furthered their career as a Product Manager, Digital Marketing at Mead Johnson Nutrition, where they led the operation and evolution of the Global Web Template. Anand'sresponsibilities included conceptualizing and incorporating new digital marketing capabilities, managing the product backlog, collaborating with global and regional digital marketing teams, and monitoring feature implementations.

Most recently, Anand served as the VP - Head of Marketing and Growth at Savaari Car Rentals, focusing on marketing, data, and technology.

Overall, Anand Dorairaj's work experience showcases their expertise in digital marketing, product management, and business consulting.

Anand Dorairaj pursued their education starting from 2002 to 2006 at the National Institute of Technology Karnataka, where they completed their Bachelor of Engineering (BE) in Information Technology. Continuing their academic journey, from 2009 to 2011, they attended the Indian Institute of Management, Lucknow, obtaining a Master of Business Administration (MBA) degree with a focus on Marketing & Strategy.