Belinda de Lange

Belinda de Lange is a seasoned marketing automation professional with extensive experience in developing and optimizing multi-channel customer journeys, primarily within Salesforce Marketing Cloud. Currently serving as a Senior Marketing Automation Specialist at Save the Children Nederland, Belinda is responsible for designing and implementing automated journeys that enhance donor engagement. Previous roles include Senior Campaign Developer and Scrum Master at PostNL, where Belinda focused on building data-driven email marketing campaigns and integrating external systems. With a background in email marketing at Nederlandse Loterij and Cendris, Belinda has consistently demonstrated expertise in campaign analysis, customer journey optimization, and coaching team members. Belinda holds a degree in Design & Communication from HU University of Applied Sciences Utrecht.