Lucia Patel

Lucia Patel is a seasoned professional with extensive experience in strategic insight and audience-driven decision-making, currently serving as Strategic Insight Lead at Save the Children UK. In this role, Lucia leads audience strategy development, manages insight generation, and fosters a culture of evidence-based decision-making across various business teams. Previously, Lucia held the position of Acting Head of Insight at Save the Children, where responsibilities included shaping the organization’s audience strategy and influencing key business decisions. Additional roles include Associate Director at Basis Research, overseeing complex qualitative research projects, and various roles at M&C Saatchi, H Bauer Publishing, and Oxfam, covering communications, editorial, and research-related tasks. Academic qualifications include a Master’s in Development Studies from SOAS University of London and a Bachelor's in Geography from the University of Oxford.