Savvy Social
Alex Zastre is an experienced professional with a diverse background in the sports and media industries. From 2019 onwards, they have been serving as the Chief Executive Officer at Savvy Social Canada. Prior to this, they worked as an Athlete at Riot Skis from 2014 to 2020. In 2016, Alex founded and served as the CEO of Online.Simple, a successful media company in freestyle skiing. From 2015 to 2017, they also had a role as an Athlete at Freestyle BC. Throughout their career, Alex has demonstrated leadership skills and a strong entrepreneurial spirit.
Alex Zastre attended the Beedie School of Business at Simon Fraser University from 2017 to 2022, where they obtained a Bachelor of Business Administration (BBA) degree with a specialization in Entrepreneurship/Entrepreneurial Studies. In addition to their formal education, Alex has also earned several certifications. In 2019, they became a Facebook Certified Marketing Science Professional and obtained a Digital Marketing Associate certification. In 2021, they obtained certifications in Google Ads Video, Youtube Music, and Google Ads Search from the Google Digital Academy (Skillshop). They also completed the Fundamentals of Digital Marketing course offered by Google in 2021.
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Savvy Social
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Savvy Social is a digital marketing company that focuses on using modern marketing techniques to scale the size of and build a larger following for any respective business. Savvy socials fundamentals originated from helping businesses such as e-commerce stores and other online businesses grow their online their following. Our unique tactics and understanding of social media has allowed us to show direct returns to these types of companies in the past. However, in the past year Savvy Social has made a shift. As social media has played a giant roll in growing major brands, our team saw an opportunity to use our tactics and techniques on a larger scale and pivot towards scaling large publicly traded companies and companies based in the web 3 space. Over the past year we have done promotional campaigns for many different publicly traded companies and web 3 based companies, working on numerous of projects that have helped us build a strong understanding of the retail investors that our promotion tactics target. Although our teams understanding of social media marketing and promotion is strong, the space is ever changing which is why our team at Savvy Social strives to always keep up to date on the latest trends and techniques to reach the largest audience with a solid conversation rate.