Carol B. White

Carol White is a seasoned professional with extensive experience in market research and strategic marketing. As Principal at CBWhite since 1999, Carol specializes in helping nonprofit organizations understand their constituents to enhance their effectiveness in pursuing missions. Additionally, as a Partner at Sawtooth Technologies, Inc. since 2001, Carol assists clients with product and service development and strategic marketing through advanced research techniques, including conjoint analysis and perceptual mapping. Carol holds an MBA in Marketing from The University of Chicago Booth School of Business and a B.A. in Economics from the University of Michigan.