Kristi Koch

Kristi Koch is a seasoned marketing and brand leadership professional with extensive experience across various companies. Currently serving as an Advisor at Try Your Best and Head of Brand at It's Good, Kristi also leads Community and People Partnerships at Saysh, and heads marketing at Chillhouse. As the Founder of The Lightning Co., Kristi specializes in fractional brand leadership, focusing on marketing, strategy, and community building. Additional ventures include co-founding Beach Party Records, which merges music and beach culture, and holding previous roles such as Head of Brand Marketing at Clevr Blends and Director of Product Lifecycle at Heartbeat. Kristi's collaborative work spans partnerships with multiple brands, showcasing a strong ability to drive growth, enhance customer relationships, and streamline processes within organizations.