Anna-Frida Rodin

Anna-Frida Rodin is an experienced design professional currently serving as Chef UX at SBAB Bank, leading a team of 27 designers in various disciplines. Previous roles include Director of Product Design at Bambuser, where guidance was provided for interactive live video streaming solutions, and multiple positions at Zettle by PayPal, including Design Alliance Manager and Design Director. Anna-Frida also held managerial roles at Boob Design AB and Scandic Hotels, where significant contributions were made to eCommerce and customer journey initiatives, receiving nominations for awards in design excellence. Early career experience includes user experience and interaction design roles at H&M, Ntech Consulting AB, and expertise in usability at Lantmäteriet. Anna-Frida holds a master's degree in Cognitive Science from Linköping University and additional education from Uppsala University and Universität Osnabrück.