Shara Baghdasarian

Shara Baghdasarian has a diverse work experience spanning over 16 years. Shara currently works as a Conversion Content Manager at SBAB since March 2021. Prior to that, they served as a Team Lead and Product Owner within the IT department at Arbetsförmedlingen from March 2020 to March 2021, where they led a team responsible for developing a new digital interface for external users. Their role required expertise in user-centered methodologies, usability testing, interaction design, user interviews, and digital design.

Before joining Arbetsförmedlingen, Shara worked at Knowit as an SEO consultant from September 2019 to March 2020. Their main responsibilities included optimizing organic traffic through extensive analysis and competitor research. Shara excelled in explaining complex problems in a clear manner to clients and providing actionable improvement suggestions.

From 2016 to 2019, Shara held several roles at Handelsbanken. Shara served as an SEO specialist, web analyst, and web manager from May 2016 to September 2019. Prior to that, they worked as a Business Developer from May 2014 to May 2016, a Web Communicator from January 2011 to May 2014, a Private Advisor from January 2008 to January 2011, and a Cashier and Customer Service Representative from June 2005 to January 2008.

Shara Baghdasarian has an extensive education history, showcasing their commitment to continuous learning and professional development. Shara began their educational journey in 2004 at Uppsala University, where they pursued a Master of Science degree in Business and Economics. Their field of study at Uppsala University was focused on Marketing, equipping their with knowledge and skills in this domain.

Since then, Shara has pursued various certifications and training programs to enhance their expertise in digital marketing and user experience. In 2016, they attended Webbdagarna Academy, where they completed courses in Google Analytics and Google Analytics Advanced. In 2018, they also obtained further training in Google Analytics Advanced through Summit and Friends. Additionally, in the same year, they completed courses in Conversion Rate Optimization (CRO), AdWords (SEM), and Search Engine Optimization (SEO) at Webbdagarna Academy.

Furthering their specialization in digital marketing and user experience, Shara attended Masterclasses at Webbdagarna Academy in 2021. Shara completed Masterclasses in UX, Usability and User Research, as well as Web Psychology and Behavioral Design. These programs deepened their understanding of human behavior and its applications to digital communication and design.

In 2022, Shara continued their professional development at Webbdagarna Academy. Shara pursued a Diplomerad Beteendedesigner (Diploma in Behavioral Design) certification, demonstrating their advanced knowledge and skills in applying behavioral science principles to design. Additionally, they participated in a Webbdagarna Academy Masterclass focused on Behavioral Design for digital communication.

Aside from their training in digital marketing and user experience, Shara also obtained certifications in other areas. Shara completed a Certifierad Conversion Manager (Certified Conversion Manager) program at Webbdagarna Academy in 2021. Moreover, they acquired the Licensierad bolånerådgivare (Licensed Mortgage Advisor) certification from SwedSec Licensiering AB in 2021.

While Shara's Additional Certifications mention Google Ads Fundamentals and Google Analytics Individual Qualification, no specific information regarding the obtained month and year is available.