Julia Dreger

Julia Dreger is a seasoned marketing communications professional with extensive experience in the transportation and tourism sectors. Currently serving as a Senior Marketing Communications Manager at SBB CFF FFS since August 2015, Julia leads the conception, planning, implementation, and evaluation of international marketing campaigns, focusing on continuous strategy adjustments aligned with SBB 2030. Julia also manages agencies, maintains strategic partnerships, and oversees the market for Rheinalp GmbH. Additional roles have included advising on mobility and tourism marketing at SZ Vermögens- und Transaktions-Management GmbH, and holding leadership positions at Deutsche Bahn focused on project and market management. Julia's educational background includes an Executive MBA in Marketing Management from the University of Bern and various advanced studies in behavioral insights and digital marketing.