SBC
Alyona Gromova has extensive experience in the sports betting and gaming industry, currently serving as the Eastern European Head of Sales at Sports Betting Community (SBC) since January 2017. In this role, Alyona oversees various promotional services offered by SBC, which includes segments such as SBCNEWS, SBCMEDIA, SBCEVENTS, and SBCGLOBAL. Additionally, since January 2015, Alyona has held the position of Head of Business Development in Eastern Europe at Oddslife, where responsibilities include key account management, negotiations with media partners, and evaluating marketing campaigns. Alyona's educational background includes a degree from the National Technical University of Ukraine 'Kyiv Polytechnic Institute,' where studies were completed from 2001 to 2007.
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SBC
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SBC is a global events, media and advisory business that works with industry leaders and decision makers to develop and grow the sports, betting and gaming industries. SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming. SBC DIGITAL organises specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel. SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com, and the SBC Leaders Magazine. SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.