SBC is a global events, media and advisory business that works with industry leaders and decision makers to develop and grow the sports, betting and gaming industries.

SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming.

SBC DIGITAL organises  specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel.

SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com,  and the SBC Leaders Magazine.

SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.

Gambling

Media & Entertainment

SBC's headquarters in Putney, United Kingdom

This department manages the planning and execution of various events, including conferences and digital gatherings.

Event Production

The Sales Team at SBC is responsible for driving revenue growth by identifying and securing new business opportunities across various regions and industry segments. They work closely with industry leaders and decision makers to promote SBC's live and virtual events, media platforms, and advisory services. The team focuses on building and maintaining strong relationships with clients and partners, negotiating commercial deals, and ensuring that SBC's offerings meet the evolving needs of the sports, betting, and gaming industries.

Sales Team

The Marketing and Content Creation team at SBC is responsible for developing and executing integrated marketing strategies that promote SBC’s events, digital platforms, and industry news outlets. This team creates engaging content, including articles, videos, and social media posts, to enhance brand visibility and drive audience engagement. They work collaboratively to ensure the effective promotion of both live and virtual events, maintaining a strong online presence across various digital channels. The team leverages industry insights and innovative marketing techniques to position SBC as a leader in the sports betting and gaming sectors.

Marketing and Content Creation

The Leadership Team at SBC is responsible for steering the company’s strategic direction and ensuring the alignment of its various business units—SBC Events, SBC Digital, SBC Media, and SBC Leaders. This team of high-level executives focuses on driving growth, enhancing stakeholder relationships, overseeing conference and marketing strategies, and fostering innovation and industry collaboration. By leveraging their expertise across different regions and sectors, they aim to elevate SBC’s offerings and strengthen its position as a global leader in the sports, betting, and gaming industries.

Leadership Team

This department oversees the planning, coordination, and execution of events.

Events Management

This department focuses on ensuring customer satisfaction and retention by managing relationships and providing support throughout the customer journey.

People (5)

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Other teams

Sales Team

Marketing and Content Creation

Leadership Team

Events Management

Customer Success