SBC is a global events, media and advisory business that works with industry leaders and decision makers to develop and grow the sports, betting and gaming industries.

SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming.

SBC DIGITAL organises  specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel.

SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com,  and the SBC Leaders Magazine.

SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.

Gambling

Media & Entertainment

Andrew McCarron

Julian Pitts

Kelly Morgan

Chris Murphy

Aidan Brain

Rob McLoughlin

Krzysztof Miśkiewicz

Jan Kowalczyk

Gabor Tatrai

Michael Mandl

Bob McFarland

The Sales Team at SBC is responsible for driving revenue growth by identifying and securing new business opportunities across various regions and industry segments. They work closely with industry leaders and decision makers to promote SBC's live and virtual events, media platforms, and advisory services. The team focuses on building and maintaining strong relationships with clients and partners, negotiating commercial deals, and ensuring that SBC's offerings meet the evolving needs of the sports, betting, and gaming industries.

Sales Team

Marketing and Content Creation

Leadership Team

Sales Team

About

Team members

Other teams at SBC

Marketing and Content Creation

Leadership Team