Ludmila Samoylova

Ludmila Samoylova is a seasoned professional in employer branding and marketing, currently serving as the Head of the Employer Branding Department at Sberbank since August 2018. Samoylova's expertise encompasses the development of HR brand strategies, execution of IT events, and management of marketing campaigns across various platforms, leading a team of 14. Prior experience includes key roles at Alfa-Bank and M.Video, where Samoylova focused on graduate recruitment and employer branding, managing teams and organizing events throughout Russia. Samoylova also held roles at Mars, AIESEC, and adidas group, emphasizing event management, social media strategy, and training programs. Samoylova holds a degree in Finance and Credit from Plekhanov Russian University of Economics. Notably, under Samoylova's leadership, Sberbank was recognized as the best employer by hh for 2022/23.