SBL Consulting Group
Susan Levy is the Founder and Principal of SBL Consulting Group, established in May 2011, where the focus is on fostering topline growth for clients in sectors such as Consumer Healthcare, Nutritional, and Pharmaceutical. Levy has held significant roles including Board Member at CHPA and Independent Board Director at Denison Pharmaceuticals. Prior experience includes senior leadership positions at Merck, where responsibilities encompassed strategy development and new ventures for the Consumer Healthcare division, as well as various director-level roles at Schering-Plough and Pfizer, with a strong emphasis on business development and marketing integration. Levy's career began as a Research Scientist at Unilever Research, following a BA in Chemistry from Cornell University and further business education at NYU Stern Graduate School of Business.
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SBL Consulting Group
Founded in 2011, SBL Consulting Group provides strategy, business development and marketing services for consumer healthcare companies. Our team combines the benefits of vast industry experience and expertise in a boutique-like firm that focuses on efficiently delivering revenue growth for our clients’ businesses. Since inception, our firm has worked with clients to successfully acquire brands, in-license innovative technologies, fully manage new product development programs, create and implement efficient and effective marketing plans, launch new products, identify geographic expansion opportunities, create and implement Rx-to-OTC switch strategies and deliver meaningful results. Our extensive experience and approach allow us to quickly assess a situation and immediately add value in the following areas: Strategic Planning - We work with you from white-space evaluation and innovation to long-term portfolio evaluation. • Commercial Assessment • Rx To OTC Switches • Technology Search and Strategy • Innovative Initiatives • White Space Evaluation • Open Innovation • Long-Term Brand/Portfolio Evaluation Business Development - We manage the entire process from identifying opportunities through final integration. • Acquisitions/Divestitures • In-licensing/Out-licensing • New Channel Marketing • Joint Ventures / Contract Negotiation • Contract Manufacturing/Supply Agreements • Co-Promotions Marketing - We develop brand building marketing programs to ensure consumer satisfaction, maximize brand synergies and accelerate global sales growth. • Market Assessment • Market Research • Packaging Initiatives • New Product Development • New Claims • Launch Planning • Consumer Promotion • Media Planning • Cross Promotions/Social Media/Other Tactics SBL Consulting Group is a proud member of CHPA (Consumer Healthcare Products Association) and WBENC (Women's Business Enterprise National Council).