Brian Roberson

Brian Roberson has a strong background in sales and marketing, specifically in the consumer lawn and garden industry. Brian began their career at Dawn Food Products as a Distribution Sales Representative, where they achieved consistent yearly growth and significantly increased territory sales.

Brian then joined Neudorff USA as a Key Account Manager, selling private label products to leading brands in the garden industry. Brian successfully generated and grew sales for each customer, while also establishing sales goals and forecasts.

Roberson later took on the role of National Sales Manager at Neudorff USA, where they managed the current business portfolio and launched two new brands into the consumer market. Brian increased profitability through new price structures and expanded market presence by bringing on multiple new partners.

Most recently, they worked at SBM Life Science as a Product Manager for the Natria brand, and then as a Brand Manager responsible for a broad portfolio of consumer lawn and garden products. In these roles, they developed strategic marketing plans, managed brand refresh and consumer testing, and collaborated with R&D to ensure new projects met technical feasibility and margin expectations.

Throughout their career, Roberson has consistently demonstrated their ability to drive sales growth, develop effective marketing strategies, and successfully manage product portfolios in the consumer goods industry.

Brian Roberson attended California State University - East Bay from 2006 to 2008, where they pursued a degree in Communications with a focus on Advertising.