Lai Hau Choi

Lai Hau Choi is a seasoned sales and e-commerce professional with extensive experience in leading roles within the industry. Currently serving as the Director of Sales, E-Commerce at SBM Life Science since September 2022, Lai specializes in managing major platforms such as Amazon US, HomeDepot.com, and Lowes. Prior experience includes a tenure at Joseph Joseph Ltd from February 2015 to August 2022, where Lai held multiple positions including National Account Manager and E-Commerce Marketing Manager, focusing on key accounts across Amazon US, Canada, Mexico, and other major retailers. Early career stages included roles as an E-Commerce Analyst and Customer Support Analyst at Tufts University. Lai Hau Choi holds a Bachelor of Arts in Psychology from Tufts University, complemented by a minor in Mass Communications and Media Studies, along with a high school diploma from Bronx High School of Science and international study experience in Madagascar.