Cintia Baio

Cintia Baio is a Digital Platform Lead at Special Broadcasting Service (SBS) Australia since April 2022, where responsibilities include developing data-driven strategies to enhance customer experience and conducting audience analysis across various platforms. Previously, Cintia served as Product Owner for the SBS News app at Elite Editing and worked as a Technical Storyteller. Cintia has extensive experience as a Digital Communication Strategist while self-employed and as a Digital Marketing Strategist at Aquarela Portuguese Language School. From October 2012 to November 2018, Cintia worked at UOL - Universo Online as a Data and Visual Storyteller, leading a multidisciplinary team in producing multimedia narratives. Cintia holds a degree in Communication and Journalism from Universidade Estadual Paulista Júlio de Mesquita Filho and has furthered education through various courses in marketing analytics, digital marketing, and data visualization.