James Grayson

James Grayson is a seasoned marketing professional with extensive experience in digital and engagement strategies. Currently serving as Engagement Strategist and Digital Strategist at Special Broadcasting Service (SBS) Australia since February 2023, James previously held several key roles at DAZN Group from April 2018 to December 2022, culminating as Living Room Marketing Manager, where responsibilities included overseeing global marketing strategies for Connected TV platforms and leading a team to optimize campaign performance. James also has experience in managing multi-million dollar Paid Social campaigns and has contributed significantly to the growth of subscription services at the NFL and other organizations. James holds a Bachelor of Business Administration in Marketing from Macquarie University and has enriched expertise through various roles in digital marketing and strategy across reputable companies.